Why start early


Chinenye’s late realization.

The first time Chinenye tried to sell something to a stranger, she stood in front of the woman for almost three minutes and said absolutely nothing.

The woman was buying tomatoes.

Chinenye was selling bags.

At least, she was supposed to be selling bags.

“Are you selling it or admiring it?” the woman finally asked.

Chinenye jumped. “I’m selling it.”

“Then sell it.”

The woman walked away.

Chinenye stood there holding the bag.

Across the street, Ebube saw everything.

Unfortunately, he also laughed.

Not the gentle kind of laugh that suggested friendship. Ebube bent over, slapped his thigh and laughed so loudly that even the tomato seller looked at Chinenye with pity.

“Don’t start,” she warned when he finally crossed over.

“I didn’t say anything.”

“You laughed.”

“I was encouraging you.”

“With your teeth?”

Ebube laughed again.

Twenty-two years earlier, nobody would have imagined that the boy laughing at her now would become the person she secretly called whenever she needed advice about making money.

They had both grown up in Onitsha, attended good schools and come from families that loved them. But their childhoods had moved in completely different directions.

Chinenye’s parents had one plan for her life.

School.

School was the answer to everything.

If she wanted new shoes, she was told to concentrate on school. If she wanted a phone, school. If she mentioned business, her mother would look at her as though she had announced plans to join a circus.

“Business is stressful,” her mother always said. “Your job is to face your books. When you graduate, you will get a good job.”

So Chinenye faced her books.

She became very good at sitting neatly, listening carefully and waiting for instructions.

Ebube, meanwhile, discovered Ochanja Market before he discovered what he wanted to become in life.

His aunt sold clothing there, and during school holidays, his mother sent him to help.

“Go and keep your aunt company,” she would say.

That was how it started.

By fourteen, Ebube knew that keeping his aunt company was not a simple matter. It involved carrying bundles, arranging shirts, calling customers and occasionally being sent to buy food that never seemed to arrive before hunger became a family crisis.

At first, he hated it.

He was shy.

The market terrified him.

Everyone seemed to be shouting at once.

“Madam, come and buy!”

“Original quality!”

“Last price!”

“Brother, don’t pass!”

“Customer, I have your size!”

Ebube’s first attempt to call a customer was so quiet that even the customer did not hear himself being invited.

His aunt frowned at him.

“Ebube.”

“Yes, Aunty.”

“If you want to whisper, whisper to your pillow at night. Here, people are passing with their money.”

So he learned.

He learned how to smile at people without looking desperate. He learned that “I’ll come back” could mean anything from five minutes to the return of Jesus. He learned how to explain why a shirt that was exactly like another shirt somehow deserved a higher price. He learned to watch people.

Some customers wanted to talk.

Some wanted silence.

Some wanted to be chased.

Others wanted you to leave them alone until they suddenly returned and asked why you had ignored them.

Ebube made mistakes.

He once sold something at a price so low that his aunt stared at the money in his hand and asked whether he had mistaken the market for a charity organisation.

He once offended a customer by telling her honestly that a particular colour did not suit her.

His aunt later asked him if he had been trained by his enemies.

But he learned.

By sixteen, he could approach almost anybody. A stranger was no longer a frightening mystery. A stranger was simply a person who might need something, know something or connect him to something else.

Chinenye, meanwhile, was becoming excellent at school.

She graduated, but her results were only slightly above average. They were not poor, but they were not strong enough to give her the confidence to compete for the high-paying jobs she admired. She had spent years believing that good grades would automatically open doors, and now she was unsure whether her certificate was impressive enough to make anyone notice her.

Ebube also graduated, but his confidence did not come from his grades. It came from years of practice.

After graduation, they both expected life to begin properly.

It did not.

They applied for jobs.

They attended interviews.

They printed CVs.

They adjusted their CVs.

They downloaded job applications, filled forms, uploaded certificates and waited.

And waited.

At first, Chinenye was calm. She had done everything she believed she was supposed to do. Her parents had said so. Her lecturers had said so. She had a degree. Surely the job was somewhere, looking for her.

Six months passed.

Then eight.

Then one year.

The longer she remained unemployed, the smaller her confidence became. She began avoiding jobs that required strong communication, negotiation or sales experience. Whenever she saw a vacancy with an attractive salary, she immediately assumed that other candidates were more qualified.

“I don’t think I can get that kind of job,” she told Ebube one afternoon.

“Have you applied?”

“No.”

“Then how do you know?”

“The requirements are serious.”

“Most requirements are written to frighten people. Apply first.”

Chinenye shook her head. “I don’t want to embarrass myself.”

Ebube looked at her carefully. “You are already rejecting yourself before anybody else gets the chance.”

Ebube also had no permanent job, but something about him had changed.

He started helping a friend sell phones online. He took pictures, wrote descriptions and answered customers. When a customer complained, he called. When someone asked too many questions, he answered them all. When a customer said, “Let me think about it,” Ebube did not stare at his phone for three days wondering whether to reply.

He simply moved on to the next person.

Soon, people began asking him to help them sell things.

Shoes.

Phones.

Furniture.

A woman selling skincare products.

A man importing kitchen equipment.

He was not rich. Not even close. But he was moving.

Chinenye watched from the side.

“I don’t understand how you talk to all these people,” she told him one afternoon.

Ebube shrugged. “They are human beings.”

“They can insult you.”

“So can your relatives.”

“That is different.”

“How?”

Chinenye opened her mouth.

Nothing came out.

Ebube smiled.

“That is the problem,” he said.

She ignored him for three days.

Then her savings became low.

Her parents were still helping, but she could feel the tension growing inside the house. Nobody said anything directly. Her father simply began asking whether she had heard from the companies she had applied to. Her mother forwarded job adverts with the seriousness of a military officer sending emergency instructions.

One morning, Chinenye found a small batch of handbags her cousin had imported.

“Help me sell them,” the cousin said.

Chinenye stared at the bags.

Then she stared at her cousin.

“You want me to market them?”

“Yes.”

“Online?”

“And anywhere else.”

Chinenye nearly laughed.

But she took them.

Her first customer message came from a woman asking for the price.

Chinenye typed the price.

The woman replied, “Can you reduce it?”

Chinenye stared at the screen for seven minutes.

Then she called Ebube.

“What should I say?”

“Say no.”

“What if she leaves?”

“Then she leaves.”

“What if nobody buys?”

“Then find out why.”

“What if she insults me?”

“Chinenye, have you been planning to marry every customer?”

She ended the call.

The woman bought the bag.

Chinenye stared at the payment alert for almost a minute.

It was not a large amount.

But something inside her shifted.

The next week, she sold three more.

Then five.

She posted pictures. She asked people to share. She followed up with customers. She approached people who looked as if they had been born with the special ability to say no without blinking.

Sometimes they ignored her.

Sometimes they said no.

Once, a woman listened to her entire explanation and said, “My daughter sells bags too.”

Chinenye went home and laughed until she cried.

But the progress did not continue as easily as she had hoped. She had started late, and she had not been trained to think like a businessperson. She did not know how to calculate profit properly, separate business money from personal money, negotiate with suppliers or build a reliable customer base.

When sales slowed, she became discouraged.

When a customer delayed payment, she became anxious.

When one supplier disappointed her, she stopped ordering for weeks.

She had the courage to begin, but not yet the experience to keep growing.

Ebube, meanwhile, had moved from selling other people’s products to building something of his own.

He began helping people find houses and land. At first, he only connected buyers to agents and earned small commissions. Then he started learning everything he could about real estate: property documentation, locations, pricing, inspections, negotiation and the difference between a genuine opportunity and a dangerous promise.

He created social media pages.

He posted property videos.

He answered questions online.

He visited sites in person.

He followed up with clients who had shown interest months earlier.

He attended meetings, spoke to landlords, negotiated with agents and spent long hours on the internet searching for new opportunities.

Eventually, he registered his business under his own company name.

It was no longer just Ebube helping people sell things.

It was a real estate company.

The company was still growing, but it had direction. Every day, Ebube pursued business both online and offline. He advertised properties, met potential clients, inspected locations and built relationships. He was not waiting for one employer to decide whether he deserved a future.

He was creating one.

Chinenye noticed the difference.

One evening, she visited his office. It was small, with two desks, a signboard and a wall covered with property photographs.

“You have really grown,” she said.

Ebube smiled. “I am still growing.”

“I remember when you were selling shirts in the market.”

“I remember when you stood in front of a customer and forgot how to speak.”

Chinenye laughed. “You will never let that go.”

“Never.”

She looked around the office. “How did you become so comfortable with all this?”

“I was uncomfortable for years,” he said. “I just kept doing it.”

Chinenye lowered her eyes.

She understood then that the difference between them was not intelligence. It was preparation.

She had been trained to pass examinations.

Ebube had been trained, through experience, to face people, handle rejection, identify opportunities and keep moving.

A year later, Chinenye was standing in front of a customer in Ochanja Market, holding a handbag and saying nothing.

The customer walked away.

Ebube, who had come to meet her before visiting a property site, laughed.

But Chinenye did not cry.

She looked at the empty space where the woman had disappeared, adjusted the bags on her arm and turned toward the next person.

“Madam!”

The woman kept walking.

“Madam in the blue!”

The woman turned.

Chinenye smiled.

“Can I show you something?”

And this time, she did.

She was still learning.

She was still afraid.

She was still far behind Ebube in business experience.

But she had finally understood that confidence was not something she needed to possess before starting. It was something she would build by starting.

Lesson

Starting early does not always mean making more money early. Sometimes, the real advantage is learning while your mistakes are still small. Chinenye’s average academic results did not make her incapable, but they weakened her confidence because she had been taught to depend on school as her main path to success. When the expected job did not come, she struggled to compete for high-paying opportunities and found it difficult to begin a business later in life without prior training.

Ebube’s advantage was not that he was more intelligent. He had simply spent years learning how to speak to strangers, sell, negotiate, handle rejection and recognise opportunities. By the time Chinenye was trying to sell her first bags, Ebube had already mastered the habits that helped him build and register a real estate company. He was pursuing business every day, both online and offline, while she was still learning how to begin.

School can give you knowledge, but experience teaches you how to use yourself in the real world. The earlier you start learning how to create value, communicate, sell, adapt and take responsibility for your income, the more prepared you will be when life refuses to follow the plan.


One response to “Why start early”

Leave a Reply

Discover more from Championlite

Subscribe now to keep reading and get access to the full archive.

Continue reading